Proof that less, can be, more!

[Sept 2008] When it comes to achieving a realistic hairline with hair extension products and techniques, ‘less’ really is ‘more’. That was certainly Simi Belo's conviction when she invented the SimiWeave™, the patented original and still the best U part wig. She believed that instead of the addition of new features, the ultimate solution could be achieved with the removal of existing features! So she cut and removed a small rectangular piece of hair and wig cap from the front of an old wig, creating a ‘U’-shaped gap in the hairline in the process…...and the revolutionary ‘SimiWeave™’ was born!

Simi patented her unique design and originally launched it in the UK in 2004 under the brand name ‘NewHair®’. It was heralded as ‘a new invention set to take the hairdressing world by storm’ by the UK’s Black Beauty & Hair magazine, and the SimiWeave™ U part wig has been a huge success amongst customers, hair and beauty experts, the media, celebrities and retailers alike. Proving that when it comes to your crowning glory, less IS more!

www.SimiWeave.com