It is official: as we continue to opt for natural hair
styles in our masses, wigs, weaves and extensions are very much part of the
mix. Mintel’s recent US report revealed precisely
what we’ve been harping on about for ages: that you can wear weaves AND keep
your hair natural, because weaves should be considered as protective styling
AND are available in natural hair textures and styles! See our ‘How wearing a new type of weave
qualifies as keeping your hair natural’ article from 28 October 2014 http://www.simiweave.blogspot.co.uk/search?updated-min=2014-01-01T00:00:00-08:00&updated-max=2015-01-01T00:00:00-08:00&max-results=8
In January 2016 Mintel’s report* revealed that the sales of
relaxers dropped 18.6 per cent from 2013 to 2015. We were not surprised to read that the
research showed that as both the market and the consumer shift toward natural
hair however, the weave, extension and wig segment continues to grow with 44
per cent of black women wearing a weave, wig or extensions in the previous 12
months.
The Mintel research revealed that 63 per cent of black women spent an
annual average of $239 on wigs, weaves, extensions or styling tools further
suggesting weaves, wigs and extensions are here to stay. 81 per cent of black
women prefer an effective, no-fuss beauty/grooming routine, and 84 per cent
prefer hairstyles that are simple and easy to do themselves. Cue the SimiWeave™….the
60-second weave that you clip on and off at home yourself…. www.SimiWeave.com
